Robert Bird
Digital Writing
Services
I provide premium ghostwriting and content creation that strengthens the online presence of companies and individuals—especially on LinkedIn. My approach is straightforward: authentic, human-written content that avoids corporate jargon, empty phrases, and the predictable patterns of AI-generated text.Successful digital marketing is built on one key principle: Know, Like, and Trust. That’s exactly what my writing helps you achieve.Here’s how Digital Writing Services can support your strategy:
Ditgital Marketing
White Papers
A white paper is an authoritative guide that establishes your credibility and expertise while educating your audience. It answers key questions:
• Who you are (credibility & reputation)
• What you do (the problem you solve)
• Why you do it (clients connect with your mission)More than just an informational piece, a white paper is a strategic positioning tool. It advocates for your authority, philosophy, and industry insights—making it especially valuable for startups and new market entrants as a clear statement of intent.
Digital Marketing
Educational Email Courses
An Educational Email Course (EEC) is a powerful way to build your email list while positioning yourself as a trusted expert.Delivered over 3–5 emails, an EEC educates potential customers on a specific topic, setting you apart from competitors and nurturing brand loyalty—before the first sale.By leading with education, you boost engagement, keep your brand top-of-mind, and establish yourself as the go-to authority in your field.
LinkedIn & Digital Marketing
Article
Writing
A successful email sequence always delivers value through insights, tips, or pearls of wisdom. It may address known customer problems or serve as a gentle reminder of a call to action. Email sequences should never be "salesy," long, or rambling. They need to be to the point and inoffensive (both literally and figuratively). When done well, they provide a continuous channel of communication with your email list.
Digital Marketing
Email
Sequences
An email sequence is a series of timed, automated emails designed to nurture leads, engage subscribers, and drive conversions.A successful sequence always delivers value—whether through insights, tips, or practical takeaways. It may address known customer pain points or serve as a subtle nudge toward a call to action.Effective email sequences are never salesy, long-winded, or rambling. They should be clear, concise, and unobtrusive—both in tone and intent. Done well, they create a consistent, meaningful connection with your audience.
Short-Form
Content
LinkedIn short-form content—including posts, images, videos, and polls—delivers quick, digestible updates that spark engagement.These brief (or occasionally not-so-brief) posts help build authority, expand your reach, and encourage meaningful conversations. Since LinkedIn’s algorithm rewards interaction, well-crafted short-form content can quickly gain traction—strengthening your brand, growing your network, and opening the door to new business opportunities.
Stock Images, Videos, Music
LinkedIn short-form posts perform best with an image or video—while not mandatory, visuals help capture attention as users scroll. For articles, however, an image or graphic is essential.Digital Writing Services provides access to licensed stock images, videos, and music, ensuring your content is both engaging and professional. Whether you need visuals for posts, articles, or other marketing materials, we can handle your graphic and design requirements.
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Contact
If you have an online marketing or writing project in mind, send me a message and let's discuss it.
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